If You Want to Thrive in Business, You Have to Make Things Easier for Your Clients
I'm Max Clark. Observation that I had the other day that came out of just a conversation with a client related to it's making things easy. Like, what are you making easy? And how does that help? Right?
Speaker 1:And so this conversation, we were talking about help desk and ticketing systems. You know, if you've been around the block and go back 10 years. Right? Okay. So we start talking about the dark ages.
Speaker 1:Ticketing systems are terrible. And there are some interesting open source projects have done a lot but I mean in terms of usability and installation management and and you know user experience they were great and then we had some integrated platforms you had some offshoots and then Zendesk came along and Zendesk was it a fantastic ticketing system like no. Like, when it first launched, it just was it made it easy. It made it really easy. It was so easy to use.
Speaker 1:It was so easy to integrate. All you had to do is forward your email at their special address they gave for you. You know, you could add users to it. You could report on to it. Now, of course, you know, in the years that followed Zendesk has turned into a very robust platform, and they've introduced a whole slew of things, reporting, quality assurance, knowledge base, self help, chat, workforce management, optimization tools, AI is overlaid on top of it.
Speaker 1:You know, of course, like the feature set at this point has gotten like deeper and deeper and deeper and deeper and deeper but when Zendesk launched the whole point was it just made it easy for you to create and have a ticketing system and a support system and there's a lot of examples of this where the actual like launch functionality or what the product actually does, it just made something easy. Entercom. Entercom made chat putting chat on your website really easy. Before Entercom, there was not an easy way to add chat, or they were also egregiously expensive that you didn't wanna use them because it was terrible. You know, contract was terrible.
Speaker 1:The price was terrible. Whatever was terrible. You know, intercom made chat on your website easy. Now fast forward and almost all these platforms have an option for you to have chat on your website. Right?
Speaker 1:But Salesforce made CRM easy. Now it doesn't feel that way if you use Salesforce recently and if you haven't experienced with it. But before Salesforce, what were you talking about? Your comparisons were like Siebel. If you had any experience rolling out Siebel, like you saw Salesforce, you're like, wow, this is incredible.
Speaker 1:You know, Acana. Right? Like, I mean, just horrible deployment processes to get these CRMs up and running. Salesforce, no software. You didn't go through the headache and pain Salesforce has been around for a long time it does a lot more now and now you see other things come along like HubSpot HubSpot you know it's a much easier platform it's becoming a much more complex platform but it's a much easier platform HubSpot of course started as a marketing automation marketing tool that would overlay on top of Salesforce and now is really pushed into the CRM and the CRM suite for the SMB and growing SMB market it makes things easier most SaaS applications that are successful really come around and target making things easier so the question really is is like what are you doing and what are you making easier for people right it's a simplistic question when you boil it down that way but you know how are you making things easier we make IT purchasing easier the experience using us When I say us, I'm gonna get yelled at if I don't say it.
Speaker 1:You know, it broker.com, my company, we do advisory and brokerage services for IT purchasing. We make IT buying easier. Like, it should feel easy when you work with us. What fiber do you have at your building? That should be an easy process.
Speaker 1:What data center should we use? That should be an easy process. This isn't because we're shortcutting or not doing the work or haven't done thousands of hours of work on the back end before you engage and talk to us. But the point is is the experience with it, it should feel easy we're gonna have a few conversations and get you really far down the path of making a decision the observation here is just that what are you doing that you're making easier for somebody and if you can't identify that and explain it easy go back to the drawing board and think about this, you know, or go back to the whiteboard and think about this because you should be able to explain how you're making somebody's life easier. Right?
Speaker 1:And the easier you can do it in a simpler and the better that you can explain it, the better things are going to be. The more your clients can understand what it is you're doing why they should be working with you and what your value proposition to them really is I'm max Clark I'd love to hear what you do that makes something easier for somebody else comment below tell me yours I'd love to read it and hear it have a great day Feel it.
